OnlyFans content creator Lily Phillips has been a real busybody lately. Fresh off an appearance as a contestant on a livestreamed YouTube dating show (where the bachelor was award-winning Canadian rapper Drake) Phillips is back in the spotlight like she never left. This time, the blonde Brit is bringing attention to the climate crisis. 

Lily Phillips’ name might ring a few bells for a couple reasons. Her Instagram account has over 2 million followers and her thousands of photos and videos on OnlyFans have amassed nearly 4 million likes. These numbers are all well and good, but it’s the content that matters, and this stunning blonde is known for some pretty mindblowing stunts.

Most of us normal people will sleep with between two to fourteen people in our lifetime. But Lily Phillips' sex drive is not normal, something she’s used to her advantage. Though the Guinness Book of World Records wasn’t present, Phillips recently set a world record by having sex with (you may want to sit down for this): 1,113 men in 12 hours. 

While it’s almost impossible to wrap one’s mind around this, the most shocking part is, Phillips beat her fellow Brit Bonnie Blue’s record by 56 men. Blue, another prolific OnlyFans creator, made headlines by sleeping with 1,057 men in the same amount of time it took Lily Phillips to get busy with her 1,113 dudes. There’s a TikTok video floating around of Phillips stamping the wrists of men waiting outside a building for their turn to be a part of the record breaking encounter.

Now, ever the trailblazer, Phillips is putting her recognition to work for an important cause. An OnlyFans show, called Headline Newds, is bringing attention to the climate crisis using the most popular messengers: OnlyFans creators. Reckoning with something as intense and consequential as climate change can be difficult for some, which is why Headline Newds co-creator and climate narrative strategist Jessica Riches says this new messaging works so well. “Story and entertainment can help complex messages land because our brains lower their defenses when they are immersed in rich worlds, humor and emotional character journeys.” Riches wants Headline Newds to be about “meeting people where they are, rather than where the climate sector wishes they were”. 

Phillips and other OnlyFans creators have mastered the art of keeping people’s attention, something increasingly difficult. Before the internet, humans would listen to long-form content like radio or television talk shows, which would in turn shape how they think. But now it’s up to the creators to bring up important topics. Riches believes climate change messaging has inadvertently closed itself off to the wider public. The caricatures of hikers or otherwise outdoors-y folk almost makes people feel like “tree-huggers” are the only ones who can be outwardly concerned for the planet. 

Of climate change, Phillips says, “We’re all affected by it, I’ve never had a summer like this.” She’s right, too. The UK is currently on track to break its record (set the previous year) for the hottest summer ever. This is a big part of why Riches does what she does. Time is running out, and the current climate messaging has broadly failed to grab people’s attention. To sum it up, Riches says, “Sex sells.” Getting this message across in a capitalist society requires creativity and sex appeal. “That’s kind of how capitalism operates - making things sexy.”

The goal of Headline Newds is not getting people to drive electric cars, turn off lights when they leave a room or fly less often, they want to give viewers a more accurate view of the powerful billionaires and corporations currently accounting for most of the pollution worldwide.   

One thing is clear, OnlyFans creators are gaining tons of influence. The way people get their information is perpetually changing, which means the messengers are changing along with that. Twenty years ago, it’s unlikely an adult performer would be giving you climate advice, but the globe is so close to a point of no return, and climate activists are pulling out all the stops.